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When clarity matters more than momentum

Most marketing problems aren’t actually problems.
They’re decisions made too quickly, or in the wrong order.

These guides were created for moments when something feels slightly off — when you’re doing the work, but not feeling settled about where it’s leading.

They’re designed to help you pause, think clearly, and make intentional choices before committing time, money, or energy in the wrong direction.

There’s no right place to start.
Choose the guide that matches the decision you’re facing now.

About the guides

These guides exist for moments when you don’t need more advice.
You need clarity before you act.

They’re designed to help you slow things down, think clearly, and make better marketing decisions before you commit time, money, or energy in the wrong direction.

They are not templates.
They are not step-by-step formulas.
They are thinking tools.

When guides are the right next step

The guides tend to be most useful if:

  • you feel something is off, but can’t quite name it
  • you’re doing a lot, but it’s not compounding
  • you’re tired of chasing tactics that don’t stick
  • you want to decide what matters before you act

Some people read one and move on with more confidence.
Others use them as a way to prepare for deeper work together.
Both are valid.

Marketing with Intention Guide

Marketing with Intention

A foundational for better decisions, greater ease, and meaningful growth


This guide is for you if you want to:

  • stop doing things just because you “should”
  • clarify what you’re actually trying to grow
  • build marketing that feels intentional, not performative

→ View Guide

From Relationship to Conversion Guide

From Relationship to Conversion

A guide for people who build trust easily but struggle to turn it into momentum

This guide helps you:

  • understand where connection ends and direction begins
  • make your work easier to choose without becoming salesy
  • bridge the gap between being liked and being hired

→ View Guide

Being Chosen For Your Work Guide

Being Chosen for Your Work

A guide to positioning, authority, and specificity without losing nuance

This guide is for you if:

  • you know you do good work, but feel overlooked
  • your message feels broad or hard to articulate
  • you want to be chosen for the right reasons

→ View Guide

Choosing The Right Channels Guide

Choosing the Right Channels

A guide to deciding where to show up — and where not to

This guide helps you:

  • understand what different channels are actually good for
  • choose where your energy will have the most impact
  • let go of the pressure to be everywhere

→ View Guide

Building Momentum - An Intentional Marketing Guide

Building Momentum

A guide to consistency, patience, and letting your work compound

This guide is for moments when:

  • you’re doing the work, but quietly wondering if it’s actually working
  • you feel pressure to speed things up, even though nothing feels broken
  • you need perspective more than reassurance

→ View Guide

A note on how to use these

You don’t need to read these in order.
You don’t need to read them all.

Choose the one that matches the decision you’re facing right now.

If you’re unsure which guide would be most useful, that’s often a sign that a conversation might help.

If you want help deciding

Some people use the guides independently.
Others use them as a way to think before working together.

If you want help choosing a direction, or talking through what you’re seeing, you can start with a call.

→ Work With Me
→ Book a Call

These guides are meant to support your thinking, not replace it.

Mackintosh Marketing

Strategy · Story · Structure
Toronto-based. Working globally.

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