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Guides

These guides exist for moments when you don’t need more advice.
You need clarity.
They’re designed to help you slow things down, think clearly, and make better marketing decisions before you commit time, money, or energy in the wrong direction.
They are not templates.
They are not step-by-step formulas.
They are thinking tools.

When guides are the right next step

The guides tend to be most useful if:

  • you feel something is off, but can’t quite name it
  • you’re doing a lot, but it’s not compounding
  • you’re tired of chasing tactics that don’t stick
  • you want to decide what matters before you act

Some people read one and move on with more confidence.
Others use them as a way to prepare for deeper work together.
Both are valid.

Marketing with Intention Guide

Marketing with Intention

A foundational guide to help you move away from reactive marketing and toward clearer priorities, steadier focus, and more deliberate decisions.


This guide is for you if you want to:

  • stop doing things just because you “should”
  • clarify what you’re actually trying to grow
  • build marketing that feels intentional, not performative

→ View Guide

From Relationship to Conversion Guide

From Relationship to Conversion

A guide for people who are good at building trust but struggle to turn that trust into momentum.

This guide helps you:

  • understand where connection ends and direction begins
  • make your work easier to choose without becoming salesy
  • bridge the gap between being liked and being hired

→ View Guide

Being Chosen For Your Work Guide

Being Chosen for Your Work

A guide about positioning, authority, and specificity without losing nuance.

This guide is for you if:

  • you know you do good work, but feel overlooked
  • your message feels broad or hard to articulate
  • you want to be chosen for the right reasons

→ View Guide

Choosing the Right Marketing Channels

A practical guide to understanding which channels make sense for your work, and which ones don’t, without decision fatigue.

This guide helps you:

  • understand what different channels are actually good for
  • decide where your energy will have the most impact
  • stop feeling like you need to be everywhere

→ View Guide

Building Momentum - An Intentional Marketing Guide

Building Momentum

A guide to consistency, patience, and letting your work compound.

This guide is for moments when:

  • you’re doing the work, but quietly wondering if it’s actually working
  • you feel pressure to speed things up, even though nothing feels broken
  • you need perspective more than reassurance

→ View Guide

A note on how to use these

You don’t need to read these in order.
You don’t need to read them all.
Choose the one that matches the decision you’re facing right now.
If you’re unsure which guide would be most useful, that’s often a sign that a conversation might help.

If you want help deciding

Some people use the guides independently.
Others use them as a way to think before working together.

If you want help choosing a direction, or talking through what you’re seeing, you can start with a call.

→ Work With Me
→ Book a Call

Mackintosh Marketing

Strategy · Story · Structure
Toronto-based. Working globally.

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